Strategic Communications and Storytelling for NGOs

Description

This course teaches strategic communications for NGOs – message development, ethical storytelling that respects beneficiary dignity, and building a simple communications plan across digital and traditional channels. Learners will explore how to develop a clear, consistent organisational message, tell beneficiary stories ethically and powerfully, and choose the right channels for different audiences. The course also covers how to measure communications impact and build a simple annual communications calendar. By the end, learners will be able to develop a clear, consistent organisational message, tell beneficiary stories ethically and respectfully, build a simple annual communications plan, and choose the right channel for each audience. This is an essential course for any NGO seeking to build its brand, engage stakeholders, and drive change through communication.

What will you learn

• Develop a clear, consistent organisational message that resonates with multiple audiences.

• Tell beneficiary stories ethically and respectfully – with informed consent and dignity.

• Build a simple annual communications plan that aligns with organisational goals.

• Choose the right channel – digital, traditional, or face‑to‑face – for each audience.

• Use data storytelling – combining evidence with narrative – for advocacy and fundraising.

• Measure communications impact using simple metrics and adapt accordingly.

• Avoid jargon and sector‑speak to communicate effectively with external audiences.

Requirements

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