Digital Fundraising and Crowdfunding Strategies

Description

This course covers the full spectrum of digital fundraising – from social media campaigns to mobile money integration to crowdfunding. Learners will explore how to design digital campaigns that engage donors, build communities, and generate sustainable income. The course emphasises practical skills: setting up simple online giving pages, running peer‑to‑peer campaigns, working with micro‑influencers, and planning a successful crowdfunding campaign from start to finish. It also covers the rapidly growing role of mobile money – a dominant payment channel across Africa – and how NGOs can leverage it effectively. By the end, learners will be able to design a digital fundraising campaign, integrate mobile money giving options, plan and launch a crowdfunding campaign, and measure and improve campaign performance. This is an essential course for any NGO looking to diversify its income and reach new donors.

What will you learn

• Design a digital fundraising campaign that engages donors and drives results.

• Integrate mobile money giving options (e.g., M‑Pesa, Airtel Money) into your fundraising.

• Plan and launch a successful crowdfunding campaign from pre‑launch to post‑campaign follow‑up.

• Measure and improve the performance of your digital campaigns using analytics.

• Use social media and storytelling to build a community of digital supporters.

• Work with micro‑influencers to amplify your campaign reach.

• Develop a digital donor stewardship strategy to retain and grow your online donor base.

Requirements

Reviews