Advocacy and Policy Engagement for NGOs

Description

This course introduces advocacy fundamentals for NGOs – understanding policy processes, identifying decision‑makers, and building coalitions to influence policy outcomes at local, national, or regional level. Learners will explore how policy is made, how to map decision‑makers and influencers, and how to time advocacy for maximum impact. The course also covers building advocacy strategies, measuring success, and working with coalitions and media. By the end, learners will be able to map the policy process relevant to their issue, identify key decision‑makers and influencers, build a simple advocacy strategy, and understand coalition‑building basics. This is an essential course for any NGO seeking to move beyond service delivery to drive systemic change.

What will you learn

• Map the policy process relevant to your issue – understanding the formal and informal channels of influence.

• Identify key decision‑makers and influencers – and develop strategies to engage them.

• Build a simple advocacy strategy with clear objectives, tactics, and a timeline.

• Understand coalition‑building basics – how to find allies and work effectively together.

• Engage with media and journalists to amplify your advocacy messages.

• Measure advocacy success using both process and outcome indicators.

• Engage regional and continental bodies (e.g., AU, RECs) for advocacy at higher levels.

Requirements

Reviews