Advanced Donor Relations and Major Gifts

Description

This advanced course is designed for fundraising leads and executive directors who are ready to take their fundraising to the next level. It covers donor segmentation, cultivation strategy, major gift negotiation, and multi‑year partnership management. Learners will develop skills in identifying and prioritising major donor prospects, designing customised cultivation plans, and negotiating complex funding agreements. The course also covers how to handle difficult donor conversations, transition donors between programmes, and build genuine, long‑term partnerships. By the end, learners will be able to segment and prioritise donor prospects, design a major donor cultivation plan, negotiate multi‑year funding partnerships, and handle difficult donor conversations professionally. This is an essential course for anyone seeking to secure large‑scale, sustainable funding.

What will you learn

• Segment and prioritise donor prospects based on their potential and alignment with your mission.

• Design a major donor cultivation plan that builds genuine relationships and leads to significant gifts.

• Negotiate multi‑year funding partnerships that provide stability and long‑term support.

• Handle difficult donor conversations – including rejections, renegotiations, and conflicts – professionally.

• Understand what major donors actually want and how to meet their expectations.

• Build a pipeline of major donor prospects and track progress over time.

• Develop a recognition strategy that honours major donors without creating dependency.

Requirements

Reviews